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Topic: Project Runway

This Agency Lifted Revenue 60% by Mastering Instagram

The Movement Strategy's social craftiness garners big results

Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter,…

Mary Kay Makes Brand Integration Beautiful

The cosmetics giant teams with Project Runway on TV, digital and social initiatives

Adweek talks to Mary Kay's director of U.S. consumer marketing Kim Sater about the brand's deep relationship with Lifetime's long-running fashion design competition show Project Runway—why it's different, and why…

RuPaul Dresses Up Product Placement

Reality shows like Drag Race, Top Chef, Project Runway cast brands in a starring role

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples…

Derek Lam Believes in Fashion for the Masses

He's part of a breed of hot designers making luxury more accessible

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam,…

Project Runway Billboard for Season 12, Awash in Naked Models, Will Run in L.A. After All

Sunset Strip will take it

It's an image that was nearly too hot for Los Angeles, a town that regularly sees bare bums and lithe bodies in various states of undress along its famous streets…

One of the Few in Hollywood Who Can Say ‘No’ to Harvey Weinstein

Meryl Poster

Specs Who Meryl Poster Age 48 Gig President of television at The Weinstein Co., New work Launching Rodeo Girls, Supermarket Superstar You’re known as one of the few people in Hollywood that can say “no” to…

Zac Posen Can’t Get Enough of Olivia Pope

The Project Runway judge relies on TiVo

Specs Age 32 Accomplishments Fashion designer; newest judge on Lifetime’s Project Runway; CFDA award winner; Lena Dunham’s former babysitter Base New York What’s the first information you consume in the morning? The first information I…

Information Diet: Nina Garcia

The Project Runway judge taps into Pandora and Zite to make her life easier

Specs Age 47 Accomplishments Judge on Lifetime’s Project Runway; fashion director of Marie Claire; author of The Little Black Book of Style, The One Hundred: A Guide to the Pieces Every Stylish…

Expedia Travels to New Territory

How the company's marriage equality spot wasn't aimed at the LGBT community

Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry…

Magazines Look to TV…Again

Long publishers’ siren song, video is hotter than ever with Condé Nast, Hearst

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which…

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