Topic: Project Isaac

Can Marketing and Media Be Leaders in Innovation? Join #AdweekChat With Industry Luminaries Project Isaac winners and judges take to Twitter at 2 ET Today

Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created…

September 23, 2014, 4:28 PM EDT

Introducing Isaac+ Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

September 22, 2014, 9:51 AM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Last Call for Entries in Adweek's Project Isaac Awards June 6 is final day to enter program honoring invention across all media

We're down to the final hours for entry in this year's Project Isaac awards, Adweek's annual program honoring inventive ideas in media, technology, marketing and advertising.  Submissions will be reviewed by…

June 5, 2014, 7:22 PM EDT

Mayo Draftfcb Wins Project Isaac Gravity Award Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

May 16, 2013, 12:00 AM EDT

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

Project Isaac Winners: Marketing & Advertising

Marketing Jet Lag Gets Grounded Delta's Photon Shower When Delta Air Lines introduced a series of sleep-enhancing advancements for fliers, it wanted to make a statement that went beyond just fluffier pillows and…

May 12, 2013, 11:21 PM EDT

Project Isaac Winners: Media

Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…

May 12, 2013, 11:21 PM EDT

Project Isaac Winners: Digital

Social Media Lights Out, Inspiration On Oreo’s Blackout Tweet When the lights went out—and the game stopped—during the 2013 Super Bowl, 108 million viewers were left waiting to be entertained. Oreo and agency…

May 12, 2013, 11:20 PM EDT

Project Isaac Winners: Best Practices

Management Putting an Agency to The Test Moonshot Innovation Lab If you happen to walk past ad shop Barkley in Kansas City, Mo., you might notice it has set up a rocket ship…

May 12, 2013, 11:19 PM EDT