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Mayo Draftfcb Wins Project Isaac Gravity Award Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

May 16, 2013, 12:00 AM EDT

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

Project Isaac Winners: Marketing & Advertising

Marketing Jet Lag Gets Grounded Delta's Photon Shower When Delta Air Lines introduced a series of sleep-enhancing advancements for fliers, it wanted to make a statement that went beyond just fluffier pillows and…

May 12, 2013, 11:21 PM EDT

Project Isaac Winners: Media

Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…

May 12, 2013, 11:21 PM EDT

Project Isaac Winners: Digital

Social Media Lights Out, Inspiration On Oreo’s Blackout Tweet When the lights went out—and the game stopped—during the 2013 Super Bowl, 108 million viewers were left waiting to be entertained. Oreo and agency…

May 12, 2013, 11:20 PM EDT

Project Isaac Winners: Best Practices

Management Putting an Agency to The Test Moonshot Innovation Lab If you happen to walk past ad shop Barkley in Kansas City, Mo., you might notice it has set up a rocket ship…

May 12, 2013, 11:19 PM EDT

What to Look for in the Next Generation of Talent Invention trumps innovation

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…

March 18, 2013, 10:12 PM EDT

Adweek Project Isaac Launches to Celebrate Invention New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

February 7, 2013, 9:18 AM EST

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