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Topic: Project Isaac

3 Reasons Agencies Struggle to Truly Invent and What They Can Do to Change That

Lessons for the ad industry from corporate R&D

I'm an inventor and proud. Like a magician, an inventor makes something from nothing. Unlike a real estate developer limited by property or a hedge fund manager limited by market size,…

Samsung's Life-Saving Truck Screens Take Top Honors at Adweek's Isaac Awards

A project to prevent deaths on Argentina's narrow roads

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake…

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

Can Marketing and Media Be Leaders in Innovation? Join #AdweekChat With Industry Luminaries

Project Isaac winners and judges take to Twitter at 2 ET Today

Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created…

Introducing Isaac+

Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

Last Call for Entries in Adweek's Project Isaac Awards

June 6 is final day to enter program honoring invention across all media

We're down to the final hours for entry in this year's Project Isaac awards, Adweek's annual program honoring inventive ideas in media, technology, marketing and advertising.  Submissions will be reviewed by…

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

Project Isaac Winners: Marketing & Advertising

Marketing Jet Lag Gets Grounded Delta's Photon Shower When Delta Air Lines introduced a series of sleep-enhancing advancements for fliers, it wanted to make a statement that went beyond just fluffier pillows and…

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