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Topic: Project Isaac

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

Can Marketing and Media Be Leaders in Innovation? Join #AdweekChat With Industry Luminaries

Project Isaac winners and judges take to Twitter at 2 ET Today

Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created…

Project Isaac: Celebrating the Media Winners

Trident develops a new show to sell gum and Doritos makes a giant chip at the Super Bowl

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Introducing Isaac+

Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

Project Isaac: Celebrating the Winners in Best Practices

Crisis management software gets radically improved, and Google reminds London why it's great for search

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Project Isaac: Celebrating the Marketing & Advertising Winners

From customized ice cubes to a design-your-own-Oreo machine

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Project Isaac: Celebrating the Digital Winners

From a talking shoe to the coolest skateboarding you'll ever see

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

Last Call for Entries in Adweek's Project Isaac Awards

June 6 is final day to enter program honoring invention across all media

We're down to the final hours for entry in this year's Project Isaac awards, Adweek's annual program honoring inventive ideas in media, technology, marketing and advertising.  Submissions will be reviewed by…

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

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