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Topic: Project Isaac

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Can Marketing and Media Be Leaders in Innovation? Join #AdweekChat With Industry Luminaries Project Isaac winners and judges take to Twitter at 2 ET Today

Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created…

September 23, 2014, 4:28 PM EDT

Project Isaac: Celebrating the Media Winners Trident develops a new show to sell gum and Doritos makes a giant chip at the Super Bowl

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

September 22, 2014, 10:05 AM EDT

Introducing Isaac+ Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

September 22, 2014, 9:51 AM EDT

Project Isaac: Celebrating the Winners in Best Practices Crisis management software gets radically improved, and Google reminds London why it's great for search

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

September 22, 2014, 9:50 AM EDT

Project Isaac: Celebrating the Marketing & Advertising Winners From customized ice cubes to a design-your-own-Oreo machine

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

September 22, 2014, 9:50 AM EDT

Project Isaac: Celebrating the Digital Winners From a talking shoe to the coolest skateboarding you'll ever see

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

September 22, 2014, 9:50 AM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Last Call for Entries in Adweek's Project Isaac Awards June 6 is final day to enter program honoring invention across all media

We're down to the final hours for entry in this year's Project Isaac awards, Adweek's annual program honoring inventive ideas in media, technology, marketing and advertising.  Submissions will be reviewed by…

June 5, 2014, 7:22 PM EDT

Mayo Draftfcb Wins Project Isaac Gravity Award Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

May 16, 2013, 12:00 AM EDT

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

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