Topic: Project Devil

AOL Eschews Banners, Leans Into Native

Armstrong pushing marketing solutions to avoid commoditization

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The…

AOL's Stacked—Is That a Problem?

Portal's ad network is up while display is down

AOL’s ad business is on the upswing. But is the company’s dedication to ad tech, along with its rebounding ad network division, hurting its direct sales efforts? The company’s global ad revenue…

AOL's Tim Armstrong Talks Ads, Patch, and HuffPost Live

As Web evolves, CEO says audiences will gather around trusted brands

Hot off some news about its advertising platform, Project Devil, AOL's CEO Tim Armstrong kicked off Advertising Week at OMMA Global's conference. Trying to cover a lot of ground in…

AOL Goes Vertical With New Devil Units

Two new formats aimed at entertainment, retail brands

AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive…

IAB's Rising Stars Shine, but on the Horizon

Rich media ads show promise but need tech support, scale to save banners

When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the…

Fast Chat: AOL CEO Tim Armstrong

Upon mixed Q1 earnings, exec discusses the slow pace of Devil, video

AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…

AOL Q1 Revenue Down as Display Advertising Softens

CEO Armstrong 'not happy' with the numbers

AOL chairman and CEO Tim Armstrong said he predicted business to rebound in the year after first-quarter revenue fell 4 percent year over year to $529.4 million on declines in U.S.…

Hearst to Run AOL's Large-Format Ads

Platform gives marketers greater creativity

Hearst has announced that it plans to roll out large-size, interactive ads developed by AOL. Hearst will sell the ads—which will run in sites including,, and—to clients,…