Topic: Progressive Insurance

Brand of the Day: LeBron James Was Flo for Halloween, as Progressive Makes Them BFFs

The beginning of a beautiful friendship

Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope. It's part of a new digital campaign that Progressive is calling…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads

Tested the social spots over the weekend

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep…

Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed

New character is designed for site's Premium Video Ads

Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and…

How to Build a Huge Video Site Overnight Through Unintentional Clicks embeds itself into hidden banners, cranks out impressions for major brands

This past spring, a site called was one of the fastest growing video properties on the Web. It had come from out of nowhere to reach 7 million unique…