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Topic: Programmatic

ABC Dips a Toe Into the Programmatic Pool Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

May 13, 2014, 10:09 PM EDT

Lorde's 'Royals' Hit Maybach-Targeting Marketers in the Wallet Cautionary tale about programmatic

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by New…

May 12, 2014, 2:06 PM EDT

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

May 8, 2014, 6:50 PM EDT

The Programmatic Revolution Will Be Televised Turn among data ad tech firms pushing adoption

Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using…

May 8, 2014, 6:00 AM EDT

Magna Global Eyes 6% Rise in U.S. Media Sales World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

April 25, 2014, 9:53 AM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

February 24, 2014, 4:44 PM EST

What Does a Programmatic Sales Chief Actually Do? Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

February 23, 2014, 9:44 PM EST

Startup TripleLift Looks to Marry Native and Programmatic Promises exchange for 'beautiful' native ads at scale

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about automation and…

February 11, 2014, 6:00 AM EST

Time Warner, Condé Nast Invest In Programmatic Buying Platform iSocket $5m round of new funding

Traditional publishers are getting even deeper into automated buying, as evidenced by Condé Nast’s just-announced investment in programmatic buying platform iSocket. ISocket revealed today that it has received $5 million in…

February 10, 2014, 3:00 AM EST

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