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Topic: Programmatic

Videa’s President Discusses the Future of Automated Sales

And what TV should embrace so it doesn’t lose out

Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group Age 41  Services have launched in the past and been unable to make a go of it. Why will yours succeed? If…

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Only 27 percent of execs have bought automated ads

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a…

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

Tells 4A's crowd to take advantage of new opportunities in media

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in…

Infographic: A Look Inside Programmatic Pricing

See how different audiences and verticals compare

Programmatic pricing's valleys and peaks, like in every other kind of ad sales, are driven by demand and a host of other often unforeseeable factors affecting different audiences and consumer segments. The…

As More Advertising Buying Goes Automated, Rubicon Project Launches New Tools

Aims to streamline market for buyers and sellers

Ad-tech company Rubicon Project today unveiled two new features that aim to make it easier for the advertising industry to buy and sell automated ads. The tools were announced at the…

Quiznos Hopes to Scare Up New Business With Killer Lobsters

Uses ad tech to claw its way out of bankruptcy

Sandwich chains can serve fancy food, too. Just check out Quiznos' lobster roll offering, which—like many fish-sandwich pitches this week—is back in the Lental limelight, along with the company out…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

5 Ways Television Changed Dramatically in 2014

For ratings, reality TV and streaming, it was a wild year

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created…

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

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