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Topic: Programmatic

Creatives and Programmatic Players Are Increasingly Getting on the Same Page

Trade Desk COO Rob Perdue on an evolving industry

  CANNES, France—Rob Perdue, chief operating officer at The Trade Desk, is attending his third Cannes Lions International Festival of Creativity and…

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

Blis offers Moat viewability and attention data

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast,…

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Krux and Survata offer data fluidity

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim…

These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

BBDO San Francisco mashes up data and creativity

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

An extension of its digital offering

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear…

This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens

Linear TV leader invests in mobile video company

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available. And…

Meet the Former Google Exec Responsible for Building Up PHD’s Technology Marketing

Ben Samuel is working to make the shop tech savvy

Specs Current gig Marketing technology director at PHD Previous gig Head of platform for agencies at Google Age 38 Twitter @ben_samuel77 Adweek: This is a new role for PHD. Can you tell us a bit…

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Programmatic and high-CPM buys suffer most

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and…

Everything You Need to Know About the Current State of Mobile Ad Fraud

34% of programmatic traffic is bogus

Over the past few years, cyber criminals have cost advertisers billions of dollars from "non-human" traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters…

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