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Topic: Programmatic TV

Type
More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

ABC Taps New Programming Sales Chief Mike Dean joins from Videology

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was…

July 11, 2014, 3:34 PM EDT

Will Programmatic Advertising Take Over TV? Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

June 24, 2014, 6:08 AM EDT

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