Topic: programmatic buying
Type
Condé Nast Cracks Door Wider to Its Private Exchange
Only prestige advertisers still need apply, though
Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more. The traditional magazine powerhouse raised some eyebrows a couple years ago…
Condé Nast's Answer to Programmatic Buying
Segmenting product taps vast subscriber database
Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising. The…
Everything You Know About the Media Biz Is About to Change
Programmatic buying will turn data jockeys into rock stars
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…
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