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Topic: programmatic buying

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Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

Microsoft Opening Up More Ad Inventory to Programmatic Including Outlook, Windows 8.1

Microsoft is opening more of its ad space to programmatic selling. The company announced the move today during Ad:tech New York. Microsoft said it is expanding its partnership with AppNexus to…

November 6, 2013, 2:27 PM EST

The Roadblocks of Native Advertising Clients and agencies need to get out of the way

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But…

October 20, 2013, 10:42 PM EDT

Rocket Fuel Lives Up to Its Name in First Day of Trading Priced at $29, stock tops $60 on the day of IPO

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the…

September 20, 2013, 4:10 PM EDT

OpenX Plans to Block Significant Chunks of Web Inventory Exchange company looks to position itself against ghost publishers

As the online ad industry races toward a full-throated embrace of programmatic ad buying, it's been rocked by a set of serious challenges: bot-driven traffic, ghost publishers and charges of…

August 28, 2013, 6:00 AM EDT

News Corp Launches Global Private Ad Exchange New spinoff embraces programmatic buying

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and…

August 21, 2013, 12:01 PM EDT

Do Advertisers Have Any Use for Blog Networks? Glam Media and Say Media, for example

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an…

July 8, 2013, 11:16 PM EDT

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

May 30, 2013, 7:00 AM EDT

Condé Nast Cracks Door Wider to Its Private Exchange Only prestige advertisers still need apply, though

Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more. The traditional magazine powerhouse raised some eyebrows a couple years ago…

April 23, 2013, 9:00 AM EDT

Condé Nast's Answer to Programmatic Buying Segmenting product taps vast subscriber database

Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.  The…

March 6, 2013, 12:00 AM EST

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