Programmatic | Adweek Programmatic | Adweek
Advertisement

Topic: Programmatic

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges Half of publishers are still figuring it out

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle…

August 13, 2014, 10:34 AM EDT

AOL's Ad Business Gets Boost From Adap.tv and Programmatic Sales up 20%

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12…

August 6, 2014, 12:13 PM EDT

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

Google's Acquisition Shows It's Hungry for More Digital Video Advertising Buys mDialog to serve promos across screens

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as…

June 19, 2014, 1:45 PM EDT

New Software Disrupts Old Way Of Buying TV Ad Time Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

June 17, 2014, 12:52 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

Videology Will Do Your Math Homework Data crunchers make programmatic buying easy

Specs Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO What Video advertising platform Where New York office Programmatic ad buying involves complex math that’s worthy…

June 12, 2014, 6:00 AM EDT

Social and Native Ads Are More Effective Than Email, Study Says Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

June 10, 2014, 12:06 PM EDT

Advertisement