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Topic: Programmatic

These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

BBDO San Francisco mashes up data and creativity

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

An extension of its digital offering

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear…

This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens

Linear TV leader invests in mobile video company

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available. And…

Meet the Former Google Exec Responsible for Building Up PHD’s Technology Marketing

Ben Samuel is working to make the shop tech savvy

Specs Current gig Marketing technology director at PHD Previous gig Head of platform for agencies at Google Age 38 Twitter @ben_samuel77 Adweek: This is a new role for PHD. Can you tell us a bit…

Bots Will Cost Digital Advertisers $7.2 Billion in 2016, Says ANA Study

Programmatic and high-CPM buys suffer most

Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and…

Everything You Need to Know About the Current State of Mobile Ad Fraud

34% of programmatic traffic is bogus

Over the past few years, cyber criminals have cost advertisers billions of dollars from "non-human" traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters…

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both

Analysis shows a holistic approach is key

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. Andreas Goeldi The coupling of YouTube's intent-driven user behavior with Facebook's…

Why Dannon Is Betting Big on Programmatic Video

Pushing content to reach 'the right consumer'

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became…

Q&A: Videology's Managing Director Is Making Programmatic Ad Buying More Exact

Tim Castree has the results to prove it

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44 Twitter @castree Adweek: Why did you leave the agency world for Videology? Tim Castree: There were two decisions in that…

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