Programmatic | Adweek Programmatic | Adweek
Advertisement

Topic: Programmatic

Here’s Why Automakers Are Ahead of the Game in Digital Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

October 21, 2014, 11:10 AM EDT

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

7 Advertising Trends That Show You Exactly Where This Industry Is Headed Mobile and programmatic are changing everything

How big is programmatic advertising? It’s on track to be $20 billion big. This once small piece of the ad industry—the automated buying and selling of digital ads—is set to double…

October 16, 2014, 12:20 PM EDT

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019 Forrester Research sees big opportunity in mobile and video

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular…

October 6, 2014, 10:44 AM EDT

Video Contest Will Send Winning Marketer Into Outer Space Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

September 30, 2014, 8:00 AM EDT

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

September 29, 2014, 1:22 PM EDT

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

In-Image Ads Can Now Be Programmatic, Too GumGum partners with Xaxis to automate buying for its unusual promos

GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory programmatically. Indeed, whether one is talking about TV, online video, display…

September 19, 2014, 7:08 AM EDT

Simulmedia’s New CMO Sees the Future of TV Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

September 7, 2014, 8:23 PM EDT

Fewer Than a Quarter of Marketers Have Used Programmatic Buying They don’t understand enough about it to feel comfortable

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works…

September 3, 2014, 8:40 AM EDT

Advertisement