Topic: Procter & Gamble
Conventional wisdom holds that once a brand finds a message that resonates, it sticks with it. This is why Raid’s been telling us it “kills bugs dead” since 1966 and…
President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of “The Future of Enhanced Advertising”…
Specs Who (l. to r.) Partners Ron Fierman, president, CEO; Mitchell Caplan, managing director; Gene Lewis, creative director; Sarah Blecher, executive producer What Digital ad agency Where New York offices Digital Pulp was founded…
After three decades, Sir John Hegarty and Dan Wieden are still trying to one-up each other. That was immediately clear at Cannes this summer when they took the stage together…
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…
It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…
The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…
With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…
Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and…
Gillette’s North American advertising review is shaping up to be a battle of veteran Procter & Gamble shops against relative newbies. Incumbent BBDO and challenger Wieden + Kennedy have only been…
