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Topic: Procter and Gamble

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Documentary Filmmaker Rory Kennedy Is Making Ads Now Storytelling in a new creative medium

Specs New gig: Commercial director, Nonfiction Unlimited Continuing Gig: Documentary filmmaker Age: 45 Why the interest in commercial production? I’ve been doing documentaries for about 25 years and want to continue to do that, but I love…

August 10, 2014, 10:44 PM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

P&G Profits Up But Revenue Falls Short Packaged goods brands cites 'choppy' global market

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations, The Washington…

April 24, 2013, 4:44 PM EDT

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

Studio One Launches Content Management Dashboard Platform to aid brands in publishing branded material

As brands delve deeper into the content game, it can be difficult to manage and understand how to best leverage these assets. For many brands, content creation is relatively uncharted…

June 11, 2012, 11:00 AM EDT

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