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Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Great Ads Show the Secrets to Making Movies on the Super Cheap Lemonade production promos won at Cannes

Aaaand ... action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets." The work, a bronze Lion winner…

July 1, 2014, 11:10 AM EDT

Print Ad for Moto X Lets You Change the Phone's Color With the Push of a Button Wafer-thin LED sorcery in 150,000 issues of Wired

Whether you think it's a long-awaited ad hybrid or just a high-cost gimmick, this upcoming interactive print ad for Motorola's Moto X is definitely pushing people's buttons. Running in 150,000 New York…

December 20, 2013, 10:06 AM EST

How a 1926 Print Ad Inspired One of Today's Fastest Growing Websites 'Most perfect headline ever' drives ViralNova's approach

If you needed proof that there's really nothing new under the sun, look no further than the explosively popular site ViralNova, which credits its addictive, highly clickable content to a…

December 4, 2013, 10:31 AM EST

Land Rover Imagines an Earth Made Entirely of Land Rovers Italy and Florida don't survive the transition

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the…

February 5, 2013, 8:04 AM EST

Missile Marketing: A Collection of Cold War Rocket Ads Flying death machines were all the rage

U.S. military rockets aren't really the kind of thing you'd expect to be sold through advertising. (I mean, don't they really only have one buyer?) So it's worth taking a…

November 2, 2011, 8:00 AM EDT

'Spore' creatures would like to have a word

As aspirational messages go, it's hard to beat the headline, "Tail today. Feet tomorrow." That's one of the snappy lines from the poster campaign for Spore, the new videogame in…

September 5, 2008, 2:00 PM EDT

Classic stars come out to play in Emmy ads

WongDoody has created the ad campaign for the 60th annual Emmy Awards, airing Sept. 21 on ABC. The tagline, "Where TV comes together," is unfortunate, but less so than the…

August 29, 2008, 3:33 PM EDT

Twin Cities urged to be nice to Republicans

While all political eyes are now on the Democrats in Denver, the Twin Cities are getting ready for the Republican conclave next week in St. Paul. And Minneapolis agency Campbell…

August 27, 2008, 12:56 PM EDT

Sears not an expert on video-game systems

Judging by this back-to-school ad (click to enlarge), Sears doesn't fully grasp the concept of "playing hard," a phrase reserved for things more physically taxing than sitting on one's ass…

August 27, 2008, 7:48 AM EDT

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