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U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000 'The economic devastation would be difficult to exaggerate'

Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.  That 64 percent plummet, noted by The Atlantic, was just one…

October 24, 2014, 9:03 AM EDT

Huffy Bikes Go From Boys to Mom New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

May 7, 2014, 10:06 PM EDT

Phoenix Marketing Combines Traditional Ads With Digital Data McDonald's helped develop 'Research Reborn'

Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have…

September 10, 2013, 11:45 AM EDT

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