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Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

New Wired Editor Scott Dadich Likes to Blow Things Up Condé Nast’s iPad guru puts his stamp on the iconic tech title

Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…

February 18, 2013, 7:53 AM EST

Land Rover Imagines an Earth Made Entirely of Land Rovers Italy and Florida don't survive the transition

Here's something you don't see every day: A print ad that imagines what the world map would look like if every land mass and topographical feature were shaped like the…

February 5, 2013, 8:04 AM EST

The Finalists The short list for the year’s hottest media properties

For several weeks, Adweek has polled readers, collected audience and advertising data, and otherwise gauged brand performance and relevance to arrive at this short list of the hottest media properties.…

November 12, 2012, 12:02 AM EST

Meet the 'Glamour' Generation Women's monthly embraces the millennial woman

Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…

August 6, 2012, 9:23 PM EDT

Notes on an Internship A digital nativist tweets from the morgue

Going into an internship, one has these ridiculous ideas of what to expect. Either you’ll be thrown into the depths of hell by Miranda Priestly herself, or you’ll be warmly…

August 1, 2012, 4:00 PM EDT

The Young Influentials Adweek picks 20 under 40 who are wicked smart and rebooting your world

In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…

March 19, 2012, 5:55 AM EDT

Perspective: From Brick to Slick Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

February 16, 2012, 6:26 AM EST

Tic Tac to Erect Interactive Billboard in Times Square Augmented reality app will put consumers in a Times Square ad

Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app,…

February 10, 2012, 4:05 PM EST

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