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Topic: Print

Mobile Ads Will Surpass Print and Radio This Year Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

July 2, 2014, 12:17 PM EDT

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

Great Ads Show the Secrets to Making Movies on the Super Cheap Lemonade production promos won at Cannes

Aaaand ... action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets." The work, a bronze Lion winner…

July 1, 2014, 11:10 AM EDT

A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs From illustrious pasts to unwanted assets

Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts,…

March 17, 2014, 7:48 PM EDT

Print Ad for Moto X Lets You Change the Phone's Color With the Push of a Button Wafer-thin LED sorcery in 150,000 issues of Wired

Whether you think it's a long-awaited ad hybrid or just a high-cost gimmick, this upcoming interactive print ad for Motorola's Moto X is definitely pushing people's buttons. Running in 150,000 New York…

December 20, 2013, 10:06 AM EST

How a 1926 Print Ad Inspired One of Today's Fastest Growing Websites 'Most perfect headline ever' drives ViralNova's approach

If you needed proof that there's really nothing new under the sun, look no further than the explosively popular site ViralNova, which credits its addictive, highly clickable content to a…

December 4, 2013, 10:31 AM EST

The Hot List Is Supercharged With a Big Party A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

December 2, 2013, 9:39 PM EST

Traditional Publishers Are Struggling as Buying Goes Automated Where is the digital growth?

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co.…

November 17, 2013, 9:50 PM EST

As Digital Grows, Publishers Say Print Media Buyers Are Getting Cut Out of the Action Anybody need an ad page?

As traditional media budgets continue to shift to digital, print media buyers aren’t the kings of the hill they once were. Magazines are hardly dead—advertisers are projected to spend more than…

November 3, 2013, 9:55 PM EST

Who Killed the Magazine App? 97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

October 20, 2013, 10:40 PM EDT

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