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Topic: Print

A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated's 2016 Swimsuit Issue

Swimsuits for All brand pushes the envelope again

When you break open Sports Illustrated's Swimsuit Issue on Feb. 16, you'll see plenty of eye-popping stuff, including Justin Bieber's ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star…

Cannes Lions Festival Creates a Stand-Alone Category for Digital Craft in 2016

Shifting focus to data, technology and content

The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to keep up with changing times and technologies.  The festival…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

Hot List: These Are the Magazines That Made Everyone Take Notice in 2015

From Vanity Fair's Caitlyn coup to Travel + Leisure's redesign

If we learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest moments…

U.S. Newspapers Make $40 Billion Less From Ads Today Than in 2000

'The economic devastation would be difficult to exaggerate'

Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.  That 64 percent plummet, noted by The Atlantic, was just one…

Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3…

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign

CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

Great Ads Show the Secrets to Making Movies on the Super Cheap

Lemonade production promos won at Cannes

Aaaand ... action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets." The work, a bronze Lion winner…

A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs

From illustrious pasts to unwanted assets

Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts,…

Print Ad for Moto X Lets You Change the Phone's Color With the Push of a Button

Wafer-thin LED sorcery in 150,000 issues of Wired

Whether you think it's a long-awaited ad hybrid or just a high-cost gimmick, this upcoming interactive print ad for Motorola's Moto X is definitely pushing people's buttons. Running in 150,000 New York…

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