Topic: Print
In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…
Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…
Tic Tac will unveil a nearly 300-foot billboard in Times Square starting Monday (Feb. 14) that, when consumers scan it using thieir cell phone cameras and a dedicated mobile app,…
According to government statistics, the cost of housing, clothing and feeding one child until the age of 18 is just shy of $227,000—not including higher education. And that cost, as…
Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has…
If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine.…
After kicking down the walls between its magazine and digital divisions a year ago in an effort to respond to consumers’ rapidly shifting media habits, Zenith Media is now doing…
U.S. military rockets aren't really the kind of thing you'd expect to be sold through advertising. (I mean, don't they really only have one buyer?) So it's worth taking a…
As aspirational messages go, it's hard to beat the headline, "Tail today. Feet tomorrow." That's one of the snappy lines from the poster campaign for Spore, the new videogame in…
WongDoody has created the ad campaign for the 60th annual Emmy Awards, airing Sept. 21 on ABC. The tagline, "Where TV comes together," is unfortunate, but less so than the…
