Topic: Pricewaterhouse Coopers
Type
PwC Outlook: TV’s Growth Prospects Look Strong
Despite fragmenting audiences, the tube remains peerless
If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward…
Panelists Find Little Joy in the U.S. Economy
Still, forecaster predicts growth in ad spend
Pretty dismal and somewhat anemic was how ZenithOptimedia's Tim Jones described the U.S. economy during an Advertising Week financial forecast panel discussion today. That's hardly cause for joy but panelists from…
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