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Topic: Priceline

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

October 9, 2014, 11:38 AM EDT

Priceline Buys OpenTable for $2.6 Billion Flight booker gets second chance at diversifying offers

The Priceline Group has agreed to purchase restaurant digital bookings company OpenTable for $2.6 billion. It's an intriguing move by the Norwalk, Conn.-based parent firm of Priceline.com, bringing together two major…

June 13, 2014, 12:51 PM EDT

Facebook Doubles Stats for Ad Buyers Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

June 26, 2013, 2:05 PM EDT

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Priceline Buys Kayak for $1.8 Billion Kayak sells after going public four months ago

Grab a paddle, Shatner. Priceline.com bought rival travel site Kayak for $1.8 billion in cash and stock, doling out $40 per share to Kayak’s shareholders, the firms said in a…

November 8, 2012, 5:02 PM EST

Ad of the Day: Priceline After 14 years, the brand sends William Shatner's Negotiator character to a fiery death

All good things must come to an end—even William Shatner. The 80-year-old actor, who has portrayed Priceline's Negotiator off and on for the past 14 years, has reached the end of…

January 20, 2012, 11:24 AM EST

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