PrecisionDemand | Adweek
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Topic: PrecisionDemand

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PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO Ad analytics company adds former TV pro

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics…

January 31, 2014, 7:00 AM EST

Study: Prime-Time Spending Wildly Inefficient Spending accounts for 54% of dollars and 34% of impressions

A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…

January 22, 2013, 3:08 PM EST

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