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Topic: Prankvertising

People Terrified by Haunted Apartment in Real Estate Company's Ad Prank But it's the disconnect that's really scary

2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use…

July 30, 2014, 1:51 PM EDT

Bosch Breaks Into People's Homes in What We're Supposed to Believe Is a Real Stunt Prankvertising's not even trying anymore

Recent years have seen a slew of hidden-camera prank ads, and many of them are of dubious authenticity. But this new effort from Bosch in Belgium might take the prize…

July 16, 2014, 11:08 PM EDT

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank Owlman torments urban explorers

The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the…

May 30, 2014, 1:12 PM EDT

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

May 20, 2014, 12:56 PM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

Prank Tests Truck Driver's Skill at Transporting a Raging Monster Stunt sets stage for trucker competition

Prankvertising shifts into high gear for this elaborate X-Files-esque stunt from Crispin Porter + Bogusky promoting Scania's 2014 competition for professional truck and bus drivers. Daniel Olsson, who has five years…

March 5, 2014, 9:50 AM EST

Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up Thinkmodo strikes again

Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning…

January 14, 2014, 3:50 PM EST

He's an Angry Elf! Agency Pranks Its Own Employees for Holiday Card Weather isn't the only thing that's frightful

What better way to cap off the year in which agencies were obsessed with prankvertising than with an agency pranking its own staff? Baltimore shop Planit created the amusing video below…

December 17, 2013, 1:32 PM EST

Stolen Babies and Home Abductions: This Agency's Prankvertising Is Absolute Hell on Earth John St. spoofs hot new trend

No one is better than John St. at lampooning the absurdities of the advertising business. First, the Toronto agency parodied case studies, then catvertising. Now, it sets its sights on…

November 7, 2013, 8:07 AM EST

The Joy of Pranking [Video] Mad Woman Lauren Reeves loves to see people scared to death in ads

Hi, it's me, Lauren! That prankvertising sales tactic everyone is so hot on right now has another side to it. It's not just about making a quick buck from a quick…

October 31, 2013, 8:52 PM EDT

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