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Topic: Prankvertising

Check Out How JetBlue's Window Display 'Avatar' Hysterically Duped Passersby

But many got free airfare

JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a…

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

Not everything has to be mean on April Fools' Day

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to…

Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome

You like clowns, don't you?

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash…

Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work

Fake crowd, fake paparazzi, real valet

Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting…

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

Is Prankvertising Here to Stay? Share Your Take at Today's #AdweekChat

Twitter chat begins at 2 p.m. ET

Few trends have dominated online marketing in recent years on the level of prankvertising and other real-world marketing stunts. Whether they're terrifying innocent passers-by or rewarding the lucky few with glamorous…

People Terrified by Haunted Apartment in Real Estate Company's Ad Prank

But it's the disconnect that's really scary

2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use…

Bosch Breaks Into People's Homes in What We're Supposed to Believe Is a Real Stunt

Prankvertising's not even trying anymore

Recent years have seen a slew of hidden-camera prank ads, and many of them are of dubious authenticity. But this new effort from Bosch in Belgium might take the prize…

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank

Owlman torments urban explorers

The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the…

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World

Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

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