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Topic: Prankvertising

Pepsi Max Did the One Halloween Prank That Was Pants-Crappingly Awesome You like clowns, don't you?

Welp, it's basically Christmas now, but we've got one more Halloween ad to share with you. Yeah, it's November now, but this gem is still as fresh as that stash…

November 3, 2014, 2:51 PM EST

Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work Fake crowd, fake paparazzi, real valet

Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting…

September 25, 2014, 2:02 PM EDT

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

Is Prankvertising Here to Stay? Share Your Take at Today's #AdweekChat Twitter chat begins at 2 p.m. ET

Few trends have dominated online marketing in recent years on the level of prankvertising and other real-world marketing stunts. Whether they're terrifying innocent passers-by or rewarding the lucky few with glamorous…

August 27, 2014, 10:43 AM EDT

People Terrified by Haunted Apartment in Real Estate Company's Ad Prank But it's the disconnect that's really scary

2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use…

July 30, 2014, 1:51 PM EDT

Bosch Breaks Into People's Homes in What We're Supposed to Believe Is a Real Stunt Prankvertising's not even trying anymore

Recent years have seen a slew of hidden-camera prank ads, and many of them are of dubious authenticity. But this new effort from Bosch in Belgium might take the prize…

July 16, 2014, 11:08 PM EDT

Visitors to Creepy Hospital Get the Fright of Their Lives in Horror Movie Prank Owlman torments urban explorers

The makers of "Lord of Tears," a well-reviewed Scottish indie chiller, definitely ruffled some feathers with a pair of pranks that brought the film's evil "Owlman" into real life. In the…

May 30, 2014, 1:12 PM EDT

Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World Until it all goes horribly wrong

Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still…

May 20, 2014, 12:56 PM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

Prank Tests Truck Driver's Skill at Transporting a Raging Monster Stunt sets stage for trucker competition

Prankvertising shifts into high gear for this elaborate X-Files-esque stunt from Crispin Porter + Bogusky promoting Scania's 2014 competition for professional truck and bus drivers. Daniel Olsson, who has five years…

March 5, 2014, 9:50 AM EST

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