Topic: Pr

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

Supermarket looks inside a family of five

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the…

Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the…

Edelman Is the Latest to Connect Brands With Hollywood

Partners with United Talent Agency, United Entertainment Group

Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent. The new venture is called United Entertainment…

'Help I'm Nauseous Is Not Deviled Egg Flavored'

This and other pertinent facts from a pharma press release

Help Remedies is always amusing. The pharma boutique, known for its strange and compelling advertising, can liven up even the most tedious of media communications—the new-product press release. "Help I'm…

Poll: Cruise Ship Vacay Not Such A Hot Idea

A quarter of future cruise goers are expressing 'high level of concern'

Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would…

Gaming Firm Responds to PR Nightmare With 1,200-Word Press Release

Epic meltdown, epic damage control

More than 16,000 emails, many of them made up largely of obscenities, have flooded into the small video-game controller company at the center of this week's epic PR meltdown, according…

It's Game Over for One Insanely Abrasive Video-Game PR Guy

Paul Christoforo's adventures in customer service

Anytime a PR guy finds himself emailing "Please make it stop" to one of the most influential people on the Internet, you can bet that a career-ending social-media meltdown is…

Oops. PR Exec Calls Blogger a 'F*cking Bitch' in an Email

A BrandLink rep leaps over the line

This week's social-media PR disaster comes courtesy of BrandLink Communications, where a vice president referred to a high-profile blogger as a "fucking bitch" in an email that was accidentally sent…

Ikea Debuts Mänland, a Daycare for Men While Women Shop

Drop off your overgrown toddler today

Men hate to shop. It's a truism that Bud Light ads have hammered into us for decades. Ikea has absorbed it, too, and come up with a novel solution in…