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Topic: Powerade

Powerade's Fun 'Workout Billboards' Will Really Make You Sweat

Climbing wall, punching bag and more

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They're more like exercise installations…

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

The rose that grew from concrete

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

Adweek's Top 5 Commercials of the Week: April 11-18

Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far

A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

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