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Topic: Powerade

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

The rose that grew from concrete

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

Brand had a flurry of feisty tweets

When LeBron James had to stagger off the court last night with a heat-induced leg cramp, one brand seemed all too happy to pour a few hundred milligrams of sodium…

Adweek's Top 5 Commercials of the Week: April 11-18

Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far

A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

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