Topic: Post cereals

Post Cereals Tests Mobile Ads Via State Parks

New apps network has also attracted Jeep and Best Western

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…

Portrait: Womenkind

Agency aims to make marketing more relevant to household purchase makers

Specs Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder  What Creative agency targeting female consumers Where New York Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for…