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Topic: portlandia

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

The 10 Best Digital Marketing Stats of the Week

Social media's newest star is an old airport carpet, plus Super Bowl data

Here are the 10 most fascinating digital marketing statistics from Jan. 25 through 30, including Big Game data, eyebrow-raising earnings figures from Google and Facebook, as well as the curious,…

Geico's Talking Pig Runs for Mayor of 'Portlandia'

#Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

How Portlandia's Social Effort Pounced on Lame Super Bowl Game

Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos

Carrie and Fred are faces in the crowd

IFC just released the key art for Season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she…

Geico TV Ad Spoofs 'Portlandia' Skit

Horizon and Martin Agency customize spot for cable show

During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing…

Information Diet: Will Forte

'SNL' alum gets his sports news fix from Yahoo, ESPN and talk radio

Age 41 Accomplishments Appears in Rock of Ages and That’s My Boy (both opening June 15); guest stars on 30 Rock; former Saturday Night Live cast member; starred in MacGruber Base Los…

'Portlandia' Sees Big Audience Bump in Season 2 Premier

Show draws buzz, boasts an 81% jump in 18-49 demo

The buzz around IFC's original comedy Portlandia seems to be translating into ratings as the show enters its second season. Portlandia saw a 39 percent jump in total viewers to…

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