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Topic: Porsche

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

This Mobile App Firm Gives Startups Office Space (and Free Ice Cream)

Counts P&G and Barneys as clients

Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010, Fueled has tasked its "product whizzes and…

Porsche Says Improving Connectivity in New Car Models Is a Top Priority This Year

Luxury brand also focused on wearables

The evolving relationship between cars and tech is a huge focus of the Consumer Electronics Show 2015, and luxury brand Porsche is no exception. Speaking with Adweek during the Omnicom Media Group opening…

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

Porsche Adds Third Shop to Agency Roster

Solve joins Cramer-Krasselt and OMG

Porsche Cars North America has added Minneapolis-based Solve to its agency roster. Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand's…

10 Branded Instagram Videos That Beat All Competitors

Porsche and Justin Bieber are among the No. 1s

The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners. The chart below features…

If You've Ever Wondered How a Porsche Would Handle a Ski Slope, Watch This

Playtime at Sugarbush in Vermont

If you want to slide down a ski slope in your car, Porsche suggests the 911 Carrera 4S. This new video for the brand, filmed at the Sugarbush Resort in Vermont,…

Print Ads Just Can't Keep Up With the Porsche 911

Quick thinking by Fred & Farid

Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of…

How Did Three Incumbent Agencies Hang On to Their Business?

Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

Cramer-Krasselt Beats the Odds to Keep Porsche

In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

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