Porsche | Adweek

Topic: Porsche

If You've Ever Wondered How a Porsche Would Handle a Ski Slope, Watch This Playtime at Sugarbush in Vermont

If you want to slide down a ski slope in your car, Porsche suggests the 911 Carrera 4S. This new video for the brand, filmed at the Sugarbush Resort in Vermont,…

March 5, 2014, 10:41 AM EST

Print Ads Just Can't Keep Up With the Porsche 911 Quick thinking by Fred & Farid

Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of…

September 25, 2013, 9:58 AM EDT

How Did Three Incumbent Agencies Hang On to Their Business? Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

June 23, 2013, 10:28 PM EDT

Cramer-Krasselt Beats the Odds to Keep Porsche In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

May 21, 2013, 12:51 PM EDT

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

Porsche Reviews Creative Business Incumbent Cramer-Krasselt will participate

On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt.  The Chicago incumbent is expected to participate in…

December 14, 2012, 11:28 AM EST

Great Direct Mail Piece Puts a Porsche in Your Driveway Sneaky move by Canadian auto dealer

Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason…

July 27, 2012, 8:11 AM EDT

The Spot: Porsche, Off the Pedestal How the auto brand is making its cars look a little less precious

GENESIS: People on the fence about Porsches often don't see the cars as suitable for daily use. Yet, owners love the brand for its flexibility—the vehicles handle well in all…

April 19, 2011, 6:25 AM EDT

Mini races Porsche anyway, obviously loses

While we were up to our ears in Cannes coverage last week, it slipped our attention that Mini went ahead and raced Porsche at Road Atlanta, without the latter's…

June 30, 2010, 1:44 PM EDT

Mini/Porsche showdown a lot like 'Rocky IV'

Mini won't let up with its challenge to Porsche. First, it challenged Porsche to a race (the Cooper S against the 911 Carrera S). Porsche said no. So, Mini…

June 17, 2010, 8:46 AM EDT