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Topic: Porsche

Ad of the Day: This Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides

Brand follows its Fast Company hologram with cool Inc. placement

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement.  As you may recall, the automaker and its agency, Cramer-Krasselt, ran…

Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

Feeling the future?

Some advertisers have grown increasingly inventive with print media in recent years. Motorola, you may recall, created a button that let readers change the color of cellphones shown on the printed…

Ad of the Day: Ali Fights Ali in This Epic Spot for the Porsche 911

Maria Sharapova and chess king Magnus Carlsen also battle themselves

Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second spot…

Porsche Punks New Drivers by Making Them Take Their Test in a 911 Carrera 4

Not exactly a beginner's vehicle

There's a reason your parents put you in a beater when you got your driving permit. To promote the opening of a new Porsche Experience Center in Le Mans, France—the fourth…

How This Driving Machine Continues to Live Up to Its Legend

Porsche still fuels American dreams

On Sept. 30, 1955, James Dean lost his life behind the wheel of a Porsche 550 Spyder. Zipping down a stretch of California highway at dusk en route to a…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

This Mobile App Firm Gives Startups Office Space (and Free Ice Cream)

Counts P&G and Barneys as clients

Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010, Fueled has tasked its "product whizzes and…

Porsche Says Improving Connectivity in New Car Models Is a Top Priority This Year

Luxury brand also focused on wearables

The evolving relationship between cars and tech is a huge focus of the Consumer Electronics Show 2015, and luxury brand Porsche is no exception. Speaking with Adweek during the Omnicom Media Group opening…

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

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