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Topic: Porsche

Cramer-Krasselt Beats the Odds to Keep Porsche In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

May 21, 2013, 12:51 PM EDT

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

Porsche Reviews Creative Business Incumbent Cramer-Krasselt will participate

On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt.  The Chicago incumbent is expected to participate in…

December 14, 2012, 11:28 AM EST

Great Direct Mail Piece Puts a Porsche in Your Driveway Sneaky move by Canadian auto dealer

Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason…

July 27, 2012, 8:11 AM EDT

The Spot: Porsche, Off the Pedestal How the auto brand is making its cars look a little less precious

GENESIS: People on the fence about Porsches often don't see the cars as suitable for daily use. Yet, owners love the brand for its flexibility—the vehicles handle well in all…

April 19, 2011, 6:25 AM EDT

Mini races Porsche anyway, obviously loses

While we were up to our ears in Cannes coverage last week, it slipped our attention that Mini went ahead and raced Porsche at Road Atlanta, without the latter's…

June 30, 2010, 1:44 PM EDT

Mini/Porsche showdown a lot like 'Rocky IV'

Mini won't let up with its challenge to Porsche. First, it challenged Porsche to a race (the Cooper S against the 911 Carrera S). Porsche said no. So, Mini…

June 17, 2010, 8:46 AM EDT

Porsche open to Mini's idea of having a race

Mini is challenging Porsche to a race. It's launched a Facebook campaign to suggest a showdown at the Road Atlanta course, two weeks from now, between its Cooper S…

June 8, 2010, 9:29 AM EDT

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