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PopSugar Launches Full-Service Unit The Bakery Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

April 9, 2014, 10:00 AM EDT

PopSugar Partners With Neiman Marcus for Luxury Subscription Box Will women shell out $250 for mystery products?

Not sure what to give friends and family for the holidays this year? PopSugar is teaming up with Neiman Marcus on a holiday edition of its PopSugar Must Have subscription…

October 16, 2013, 11:32 AM EDT

Digital Natives Are Getting Front Row Seats at Fashion Shows No longer just a print world

Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses,…

September 2, 2013, 10:00 PM EDT

PopSugar Launches Blogger Network PopSugar Select to include 3000 lifestyle bloggers

From Fairchild Fashion Media’s NowManifest to Lucky magazine’s Style Collective, media companies have been snapping up bloggers left and right for the past several years. Now, female-focused digital company PopSugar…

June 26, 2013, 11:51 AM EDT

PopSugar Hires Two Execs to Lead Marketing, Advertising Efforts New staffers tasked with pushing 'growth and expansion'

The celebrity and lifestyle site PopSugar is staffing up its advertising and marketing team with two new executive-level hires. Colette Dill-Lerner, formerly vp of Internet marketing at Guthy-Renker, will work on…

June 13, 2013, 3:31 PM EDT

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