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Topic: PopSugar

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

And partnering with Sheryl Sandberg's Lean In

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content,…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

PopSugar Will Now Create Health and Fitness Content for TV

Thanks to a new partnership with Z Living

You may not have heard of the TV network Z Living. It's a health and fitness channel  available in eight countries and is affiliated with Indian conglomerate Zee Entertainment, but…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

brightcove.createExperiences(); As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

Closing In on 40? Here Are 3 Tips to Staying Influential (at Any Age, Really)

To be a perpetual student, look outside your own walls

As I'm about to turn 39, people often ask how I continue to lead a media company aimed squarely at 20-somethings. It often seems impossible to keep up with each…

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

And to help you 'live better'

If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials. While traditional news outlets like Bloomberg and Condé Nast…

Why Fashion Publishers Are Taking Over Coachella

Branded festival events are a major draw for stylish millennials

In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival…

Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…

PopSugar Set to Launch a Nifty Social Shopping App This Month

Will the publisher's data push it past the competition?

PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce…

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