Topic: PopSugar

Facetime: Adweek’s Young Influentials and TV Premieres

Sarah Jessica Parker, Richard Plepler, Geoff Schiller and more

Adweek’s annual Young Influentials party sponsored by Popsugar in New York honored a fresh batch of under-40 talent from companies like ABC, IBM and Annalect. Elsewhere, Hulu and HBO celebrated…

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

PopSugar founder drops some knowledge, and perspective

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles…

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

Meet Adweek's Young Influentials for 2016

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment.…

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences…

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her…

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

And partnering with Sheryl Sandberg's Lean In

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content,…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

PopSugar Will Now Create Health and Fitness Content for TV

Thanks to a new partnership with Z Living

You may not have heard of the TV network Z Living. It's a health and fitness channel  available in eight countries and is affiliated with Indian conglomerate Zee Entertainment, but…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

brightcove.createExperiences(); As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…