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Topic: PopSugar

PopSugar Wants to Make Millennials Happy With New Original Video Offerings

And to help you 'live better'

If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials. While traditional news outlets like Bloomberg and Condé Nast…

Why Fashion Publishers Are Taking Over Coachella

Branded festival events are a major draw for stylish millennials

In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival…

Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…

PopSugar Set to Launch a Nifty Social Shopping App This Month

Will the publisher's data push it past the competition?

PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce…

Conversation and Celebration

From panels and launches to festivals, creative minds connected

From left, Perry Farrell, Lollapalooza founder; Lee Anderson, AM Only agent; Peter Shapiro, Brooklyn Bowl owner; Tom Poleman, president of programming, iHeartMedia; John Sykes, president of entertainment ventures, iHeartMedia; and…

The Week's Best Parties: From New York to Paris

Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week

Experts say one-time use platforms worth the development resources

Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that…

7 Media Brands Shaking Up the 2014 NewFronts

Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

The PopSugar NewFront Is a World of Pink Churros [Video]

Michelle Castillo in a sea of girliness

A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.

PopSugar Announces First Scripted Series

Eight new shows join 11 returning ones

It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping…

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