And to help you 'live better'
By Lauren Johnson on Apr. 30, 2015 - 6:00 PM EDT
If there's been one underlying theme at this week's Digital Content NewFronts presentations, it's that advertisers desperately want to reach millennials. While traditional news outlets like Bloomberg and Condé Nast…
Branded festival events are a major draw for stylish millennials
By Emma Bazilian on Apr. 20, 2015 - 7:16 PM EDT
In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival…
More publishers are debuting exclusive, optimized content
By Michelle Castillo on Apr. 19, 2015 - 8:37 PM EDT
On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle…
Will the publisher's data push it past the competition?
By Michelle Castillo on Nov. 2, 2014 - 11:02 PM EST
PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce…
From panels and launches to festivals, creative minds connected
By Samantha Kelly on Oct. 27, 2014 - 12:01 AM EDT
From left, Perry Farrell, Lollapalooza founder; Lee Anderson, AM Only agent; Peter Shapiro, Brooklyn Bowl owner; Tom Poleman, president of programming, iHeartMedia; John Sykes, president of entertainment ventures, iHeartMedia; and…
Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond
By Melissa Hoffmann on Oct. 12, 2014 - 9:08 PM EDT
Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.
Experts say one-time use platforms worth the development resources
By Michelle Castillo on Sep. 5, 2014 - 4:56 PM EDT
Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that…
Original shows and exclusive deals dominate
By Christopher Heine, David Griner on May. 3, 2014 - 5:04 PM EDT
It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…
Michelle Castillo in a sea of girliness
May 2, 2014, 3:52 PM EDT
A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.
Eight new shows join 11 returning ones
By Michelle Castillo on May. 1, 2014 - 10:03 PM EDT
It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping…