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Topic: PopSugar

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

And partnering with Sheryl Sandberg's Lean In

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content,…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

PopSugar Will Now Create Health and Fitness Content for TV

Thanks to a new partnership with Z Living

You may not have heard of the TV network Z Living. It's a health and fitness channel  available in eight countries and is affiliated with Indian conglomerate Zee Entertainment, but…

PopSugar CEO Riffs on the Fall of Linear Media and the Rise of Virtual Reality

Plus, why the tracker in his CES badge is so scary

brightcove.createExperiences(); As the first day of CES 2016 wrapped, PopSugar founder and CEO Brian Sugar gave us a vigorous rundown…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Facetime: Early October Award Parties, Magazine Celebrations and The New Yorker Festival

Teen Vogue editor in chief Amy Astley, David Remnick and others

Adweek’s Young Influentials party presented by PopSugar took place at the Gansevoort Hotel in downtown New York. Among the honorees accepting awards were Ogilvy’s Lauren Crampsie, Huffington Post’s Jared Grusd…

Closing In on 40? Here Are 3 Tips to Staying Influential (at Any Age, Really)

To be a perpetual student, look outside your own walls

As I'm about to turn 39, people often ask how I continue to lead a media company aimed squarely at 20-somethings. It often seems impossible to keep up with each…

These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment

All under the age of 40

Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has…

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

It's all about targeting copy and images

Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for…

Facetime: Adweek’s Annual Watch Awards and Some Summertime Celebrations

Popsugar Style Sessions, GQ Screening and more

Agency luminaries gathered for Adweek’s second annual Watch Awards in New York, and Michael Kassan hosted the media world for a summer cocktail fete in East Hampton. Here's a look…

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