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Topic: PopSugar

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale

CES vet Brian Sugar shares thoughts from show floor

Brian Sugar, co-founder and CEO of PopSugar, has spent the past 16 years attending CES and has seen a lot of tech come and go. So when he feels the pace…

IAB Announces Schedule for 2017 Digital Video NewFronts

Hulu, Vice and more will present

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in…

How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends

Because 'your social page is the new homepage'

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter…

Facetime: Adweek’s Young Influentials and TV Premieres

Sarah Jessica Parker, Richard Plepler, Geoff Schiller and more

Adweek’s annual Young Influentials party sponsored by Popsugar in New York honored a fresh batch of under-40 talent from companies like ABC, IBM and Annalect. Elsewhere, Hulu and HBO celebrated…

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

PopSugar founder drops some knowledge, and perspective

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles…

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

Meet Adweek's Young Influentials for 2016

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment.…

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences…

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart

Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her…

PopSugar Is Making a Bigger Push Into News, Politics and Documentaries

And partnering with Sheryl Sandberg's Lean In

For its third appearance at the Digital Content NewFronts, millennial women-focused PopSugar wants to show advertisers it's about more than just lifestyle content. Today, the publisher unveiled its slate of content,…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

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