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Topic: Pop-ups

'Nude' Baristas Take Over a Coffee Shop for Nestlé's New Creamer Campaign

Body painting for buzz

For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters…

Storefront, a Pop-up Matchmaker, Expands to New York

Helps retail brands find short-term space

As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online…

Media Pop-Ups Look for New Edge in Lean Times

Startups take a page out of the fashion industries playbook

Pop-ups have gained favor as a way of getting value out of vacant real estate while bringing an element of immediacy and surprise to the shopping experience. The concept lends…

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