Topic: Pop-ups

Storefront, a Pop-up Matchmaker, Expands to New York Helps retail brands find short-term space

As the retailers of all sizes get smitten with the pop-up store bug, the real estate business, with its multi-year leases, is struggling to keep up. Enter Storefront, an online…

June 26, 2013, 1:00 PM EDT

Media Pop-Ups Look for New Edge in Lean Times Startups take a page out of the fashion industries playbook

Pop-ups have gained favor as a way of getting value out of vacant real estate while bringing an element of immediacy and surprise to the shopping experience. The concept lends…

December 13, 2011, 4:39 AM EST