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Topic: Pop-Tarts

How Pop-Tarts Has Stayed Hot for Over 50 Years

Breakfast from the toaster? Still an appetizing idea

Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all…

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Not Real but Maybe Should Be: Han Solo Frozen in Carbonite Pop-Tarts

Brian Altano's Star Wars toaster pastries

Brian Altano's concept design of Han Solo Frozen in Carbonite Pop-Tarts was born from silly work conversations about hypothetical Star Wars merch, which is probably how George Lucas came up…

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