Topic: Pop-Tarts

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Not Real but Maybe Should Be: Han Solo Frozen in Carbonite Pop-Tarts

Brian Altano's Star Wars toaster pastries

Brian Altano's concept design of Han Solo Frozen in Carbonite Pop-Tarts was born from silly work conversations about hypothetical Star Wars merch, which is probably how George Lucas came up…