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Topic: Pom

Supreme Court Says Pom Can Sue Coca-Cola Over Juice Label

Food and beverage brands watch case closely

The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how…

Pom Wonderful Wrote This Inspired Letter to John Oliver After He Called It 'Dog Juice'

Plus, some parting gifts

John Oliver clearly wasn't out to make marketing friends when his show Last Week Tonight debuted on HBO last month. In addition to bashing the Cover Oregon ads by Portland…

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

POM Shot Down Again by FTC

Company intends to appeal

POM Wonderful just got some not-so-wonderful news. The maker of pomegranate juice and supplements once again has been slapped down by the Federal Trade Commission for deceptively advertising that POM…

Spurlock Takes on Branded Content

'Super Size Me' creator discusses latest film project

“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600…

Nesting birds protect POM suicide billboard

In yet another example of nature defeating man, a POM juice billboard in Boston that came under fire for supposedly trivializing suicide now can't be taken down because a…

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