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Topic: Politics

How Can You Reach Gen Y?

Q&A With Marketing to Millennials author Jeff Fromm

What should political campaigns and issues advertisers keep in mind when targeting millennials? The millennial vote is very much in play. While many assume that the generation that helped elect Obama…

Tapping Millennial Political and Social Passions Ahead of the Midterm Elections

These agencies specialize in Gen Y

Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about…

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism

And why politics tends to focus on women

  Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age…

Uber Hires Former Obama Adviser David Plouffe to Fight 'Big Taxi'

Things just got political

Uber, a mobile app that gives consumers an alternative to taxis, has hired President Barack Obama's former senior adviser David Plouffe to help the company wage political and legal battles…

Newt Gingrich Leads a Totally Digital Lifestyle

But his staff won’t let him play Grand Theft Auto

Specs Who Newt Gingrich Age 70 Accomplishments Co-host on CNN’s Crossfire (weeknights at 6:30); author; co-founder of Gingrich Productions; former Speaker of the U.S. House of Representatives Base Arlington, Va. What’s the first information you…

A Look at Some of the Key Media Bills Being Introduced

Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

Scandal’s Tony Goldwyn Is a Real-Life Political Junkie

Now hooked on Twitter, thanks to Kerry Washington

Specs Who Tony Goldwyn Age 53 Accomplishments Plays President Fitz Grant on ABC's Scandal; co-creator and executive producer of upcoming WE TV series The Divide; appears in the film adaptation of Divergent, in…

Adweek’s Klara Debuts History Book

'Perspective' writer shifts his critical eye to the White House

Robert Klara writes about the history of advertising in our pages—in fact, he authors the Perspective department each week. But Klara also writes about American history in his new book…

Starbucks' End-the-Shutdown Petition Spans Social, Mobile and Print

Other brands jump into fight over government funding

Starbucks CEO Howard Schultz doesn't exactly shy away from politics, and he's gone all-in today on affecting the national debate about the federal government shutdown. The coffee retail exec appears…

Obamacare Provider's $1.2M Effort Focuses on Social and Local Ads

Health Republic of New York unleashes promotional blitz

The federal government may be shut down for the time being, but insurance providers planning to utilize Affordable Care Act (ACA) marketplaces aren't waiting to promote what they offer. For instance,…

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