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Topic: Political Advertising

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In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

Race Tightens, and So Does Ad Inventory Candidates use video ads not only as a fundraising tool, but also as a branding medium

Old habits die hard, even when it comes to new media and political advertising. As candidates hit the home stretch last week, they ramped up their ad spending on TV as…

November 5, 2012, 12:01 AM EST

Obama Still Outgunning Romney in TV Ads Romney ads close the gap in October

President Barack Obama's campaign is still outgunning Mitt Romney's in TV ads, in both volume and in spending, by more than 2 to 1. From April through Oct. 29, the…

November 2, 2012, 2:04 PM EDT

TV Political Ad Spending Up More Than 80% in October TV on track to top nearly $3.4 billion

With less than a week to go before election day, the campaigns and PACs have opened the political fire hose even wider. So far this year through Oct. 21, more…

November 1, 2012, 4:21 PM EDT

Ace Metrix Scores Most Effective Ads of Election Pacs dominate most effective ads of election

If there was any doubt that PACs and other outside groups wield big influence in this presidential election, check out Ace Metrix's top 10 most effective presidential ads among independent…

October 29, 2012, 4:32 PM EDT

TV Political Files Disappoint Public Interest Groups Files were key to track spending by PACs

When the Federal Communications Commission required TV stations in the top 50 markets to move their political disclosure files online just in time for the election, public interest groups were…

October 26, 2012, 3:05 PM EDT

Political TV Ads Shatter Records It's not over yet

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…

October 24, 2012, 5:55 PM EDT

Some Surprising TV Shows for Reaching Independent Voters News isn't the only game in town

Who knew that It's Always Sunny in Philadelphia would be the top show in Washington, D.C., for reaching independent voters? Or that Ugly Betty in Miami, Heartland in Las Vegas…

October 22, 2012, 12:01 AM EDT

Analyst: Political Ads on TV Stations Top $1 Billion Television advertising up 26% in September

It doesn't take a pollster to see that political spending on local TV has already begun to accelerate as Election Day nears. By the end of September, political spending in…

October 17, 2012, 5:51 PM EDT

Obama Ad Ruffles Big Bird's Feathers Sesame Workshop says it's nonpartisan

Big Bird may have gone to Congress to push the government to preserve public broadcasting budgets, but that doesn't mean the Sesame Street character likes to be in the thick…

October 9, 2012, 12:44 PM EDT

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