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Topic: Political Ads

Forecast: Online Political Ad Spend Still Tiny

Only 1.5% of total spending, but a spike from 2008 election

Many of the headlines this year have referenced politicians embracing digital media to court voters and donors, but the ad dollars spent online are predicted to be comparably low. Online…

The Blanding of America

There's a lot at stake when selling presidential candidates--so why is their branding so stupifyingly dull?

One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…

Political Ads See a Slight Boost in Iowa

But spending trails where it was before 2007 straw poll

Republicans are apparently taking all of this debt talk to heart. With the political season underway and the Iowa straw poll slated for Saturday, the GOP has turned into one…

Axelrod, Gillespie Talk Political Ads in Age of Twitter

Broadcast still king, say former Obama and Bush advisors

The speed of technological development these days makes the pace of the presidential election cycle seem absolutely glacial. Last time around, Barack Obama was hailed for his grasp of new…

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