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Topic: Political Ads

Controversial Ad Gets High Marks in Effectiveness

But falls short with independents

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but…

Public Interest Groups Prepare to Review TV Political Ad Files

Spending info goes online today

Public interest groups are practically salivating that starting today TV stations must begin posting online political disclosure files containing information about who is spending what in the 2012 election. And…

TV Station Political Ad Files To Go Online Aug. 2

Ad rates available in top 50 markets

The Federal Communications Commission said Tuesday that the new rule requiring TV stations to put their political ad disclosure files online would take effect Aug. 2. The rule, passed by the…

Groups Urge Court: Don't Cave In on Political Disclosure Online

Free Press and five others advocated for new FCC rule

A half-dozen public interest groups that advocated for the Federal Communications Commission's new rule to move TV station political files online, petitioned the court to defend the regulation in the…

Broadcasters Offer Alternative to Political Ad Disclosure Rule

Petitions FCC to reconsider regs passed in April

Still reeling from the Federal Communications Commission's new rule that would require TV stations to move political ad rate data online, a group of a dozen TV station groups Monday…

FCC's Genachowski Gets Tough With Broadcasters

'He took out his sword and left'

Federal Communications Commission Chairman Julius Genachowski’s speech before the National Association of Broadcasters in Las Vegas Monday didn’t go down easy with his audience. Adding insult to injury, he didn’t…

Super Tuesday TV Spending Not So Super

PAC dollars dominate

If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million spent on spot TV during the last…

Forecast: Online Political Ad Spend Still Tiny

Only 1.5% of total spending, but a spike from 2008 election

Many of the headlines this year have referenced politicians embracing digital media to court voters and donors, but the ad dollars spent online are predicted to be comparably low. Online…

The Blanding of America

There's a lot at stake when selling presidential candidates--so why is their branding so stupifyingly dull?

One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie…

Political Ads See a Slight Boost in Iowa

But spending trails where it was before 2007 straw poll

Republicans are apparently taking all of this debt talk to heart. With the political season underway and the Iowa straw poll slated for Saturday, the GOP has turned into one…

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