Topic: Political Ads

Obama Attack Ads Fall Flat Combative spots dominate strategy, but should they?

President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are…

September 7, 2012, 7:03 AM EDT

Analyst: Political Advertising to Boost TV Coffers by 23% New forecast based on spending surge in August

With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped…

September 5, 2012, 9:53 AM EDT

Controversial Ad Gets High Marks in Effectiveness But falls short with independents

The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix. The Priorities USA ad in which Joe Soptic all but…

August 14, 2012, 10:34 AM EDT

Public Interest Groups Prepare to Review TV Political Ad Files Spending info goes online today

Public interest groups are practically salivating that starting today TV stations must begin posting online political disclosure files containing information about who is spending what in the 2012 election. And…

August 2, 2012, 2:04 PM EDT

TV Station Political Ad Files To Go Online Aug. 2 Ad rates available in top 50 markets

The Federal Communications Commission said Tuesday that the new rule requiring TV stations to put their political ad disclosure files online would take effect Aug. 2. The rule, passed by the…

July 3, 2012, 4:17 PM EDT

Groups Urge Court: Don't Cave In on Political Disclosure Online Free Press and five others advocated for new FCC rule

A half-dozen public interest groups that advocated for the Federal Communications Commission's new rule to move TV station political files online, petitioned the court to defend the regulation in the…

June 20, 2012, 8:50 PM EDT

Broadcasters Offer Alternative to Political Ad Disclosure Rule Petitions FCC to reconsider regs passed in April

Still reeling from the Federal Communications Commission's new rule that would require TV stations to move political ad rate data online, a group of a dozen TV station groups Monday…

June 12, 2012, 7:35 PM EDT

FCC's Genachowski Gets Tough With Broadcasters 'He took out his sword and left'

Federal Communications Commission Chairman Julius Genachowski’s speech before the National Association of Broadcasters in Las Vegas Monday didn’t go down easy with his audience. Adding insult to injury, he didn’t…

April 16, 2012, 8:36 PM EDT

Super Tuesday TV Spending Not So Super PAC dollars dominate

If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million spent on spot TV during the last…

March 8, 2012, 1:20 PM EST