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Topic: Political Ads

Wheeler Convinces Cruz to Lift Hold Vote Senate confirmation of FCC nominees could come tomorrow

Sen. Ted Cruz (R-Tex.) heard what he wanted to hear from Tom Wheeler, the Federal Communications Commission chairman nominee, and lifted his hold on his nomination, clearing the way for…

October 29, 2013, 4:45 PM EDT

Hey Washington! Where Are All The Issue Ads? Even gun debate fails to generate a lot of messaging

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…

March 7, 2013, 5:18 PM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

Race Tightens, and So Does Ad Inventory Candidates use video ads not only as a fundraising tool, but also as a branding medium

Old habits die hard, even when it comes to new media and political advertising. As candidates hit the home stretch last week, they ramped up their ad spending on TV as…

November 5, 2012, 12:01 AM EST

Ace Metrix Scores Most Effective Ads of Election Pacs dominate most effective ads of election

If there was any doubt that PACs and other outside groups wield big influence in this presidential election, check out Ace Metrix's top 10 most effective presidential ads among independent…

October 29, 2012, 4:32 PM EDT

The Digital Election: Money Flowing Online, but Not Persuasion Ads Spending increases, but TV reigns supreme

While much of the political world is focusing on tomorrow's big debate in Denver, Advertising Week got a taste of the political discussion today at the Interactive Advertising Bureau's Mixx…

October 2, 2012, 5:07 PM EDT

Election 2012 Dollars Stream In Thanks to super PACs and Hulu's popularity, candidates are spending money, and the site is cashing in

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the…

October 1, 2012, 12:02 AM EDT

Preparing for the Political Ad Push Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

September 19, 2012, 6:41 AM EDT

Obama Attack Ads Fall Flat Combative spots dominate strategy, but should they?

President Obama may want to rethink his ad strategy. Of the 22 ads the Obama for America campaign ran over the last 60 days, those attacking his GOP challenger are…

September 7, 2012, 7:03 AM EDT

Analyst: Political Advertising to Boost TV Coffers by 23% New forecast based on spending surge in August

With just 61 days to go before Election Day, Wells Fargo analyst Marci Ryvicker is raising her estimates for political ad spending from $4.9 billion to $5.2 billion. She upped…

September 5, 2012, 9:53 AM EDT

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