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Topic: Political Ads

Senate Candidate's Chief Qualification: 'I Grew Up Castrating Hogs'

Joni Ernst ad cuts through the clutter in crowded race

Whatever your politics, it's hard not to like a congressional candidate who opens her campaign ad with the line, "I grew up castrating hogs on an Iowa farm." Joni Ernst is…

Clay Aiken's Campaign Ad Is Personal, Political and Nearly Perfect

Singer quickly proves congressional bid is no joke

It's hard to say what we were expecting from reality TV star Clay Aiken's first campaign ad in his congressional campaign, but this certainly isn't it. Instead of leveraging his fame…

Wheeler Convinces Cruz to Lift Hold Vote

Senate confirmation of FCC nominees could come tomorrow

Sen. Ted Cruz (R-Tex.) heard what he wanted to hear from Tom Wheeler, the Federal Communications Commission chairman nominee, and lifted his hold on his nomination, clearing the way for…

Hey Washington! Where Are All The Issue Ads?

Even gun debate fails to generate a lot of messaging

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…

In Late Push, Candidates Target Big Ten Network

Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

Race Tightens, and So Does Ad Inventory

Candidates use video ads not only as a fundraising tool, but also as a branding medium

Old habits die hard, even when it comes to new media and political advertising. As candidates hit the home stretch last week, they ramped up their ad spending on TV as…

Ace Metrix Scores Most Effective Ads of Election

Pacs dominate most effective ads of election

If there was any doubt that PACs and other outside groups wield big influence in this presidential election, check out Ace Metrix's top 10 most effective presidential ads among independent…

The Digital Election: Money Flowing Online, but Not Persuasion Ads

Spending increases, but TV reigns supreme

While much of the political world is focusing on tomorrow's big debate in Denver, Advertising Week got a taste of the political discussion today at the Interactive Advertising Bureau's Mixx…

Election 2012 Dollars Stream In

Thanks to super PACs and Hulu's popularity, candidates are spending money, and the site is cashing in

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the…

Preparing for the Political Ad Push

Some campaign spots bumped for PACs as the battle for TV ad inventory heats up

Between now and Nov. 6, there will be nowhere to hide from the onslaught of political advertising set to hit more than $3.3 billion on TV. Behind the scenes at…

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