Topic: Polaroid

How Polaroid Is Using Affordable Content Creators to Boost Sales

Has seen a 180% lift

Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad…

This Week’s Must-Haves: a Vertical Turntable to Show Off Your Vinyl

Plus, Polaroid’s latest instant camera and an emoji-fied sweatshirt

This week, Adweek is highlighting a turntable that plays records vertically, headphones designed for sleeping, a 3-D printing pen and more. Take a look! 

GoPro Boosts Sales via Snap and Share

Makes a real impression on Instagram and YouTube

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…