Topic: podcasting

Serial Is Landing on Pandora With the Backing of Big Brand Advertisers

Warner Bros. and Esurance sponsor popular podcast

Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content.  Two weeks ago, Pandora…

Q&A: Ira Glass Comes to Cannes in Search of Brands That Appreciate Great Storytelling

A journey to build on Serial's success

CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show. But public radio icon Ira…

Marc Maron's Podcast Is About to Get Its Biggest Guest Ever: President Obama

'WTF Summit' marks a big step for the medium

President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development. Well, it's…

Discovery Is Fast-Tracking Its Own Spin on Serial

Pulpy podcast is being readied for crime network ID

With the runaway success of WBEZ Chicago's true crime podcast Serial, it's been a race among entertainment networks to see who can turn out a homebrewed spin on the hit audio…

Ad Agencies Love LinkedIn but Not SlideShare

Poll reveals social media preferences when chasing new business

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs. In a new poll from RSW/US—shared exclusively with Adweek—46 percent…