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Topic: podcasting

This Radio Industry Legend Is Now Transforming the Podcasting Scene

Norm Pattiz brings his pitch to the Croisette

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname. The Los…

NPR Expects to 'More Than Double' Its Podcast Revenue This Year

The growth is even helping bring new underwriters to broadcast

Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital…

In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks

Also launched Ezra Klein Show podcast today

Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches…

Why These New Podcast Measurement Tools Are Music to Advertisers' Ears

Faulty technology is inflating numbers

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning…

How MailChimp Is Benefiting From the Return of Serial

Listeners excited to hear 'MailKimp' again

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old.  And perhaps…

Serial Is Landing on Pandora With the Backing of Big Brand Advertisers

Warner Bros. and Esurance sponsor popular podcast

Buoyed by WBEZ Chicago's runaway hit Serial last year, music-streaming service Pandora wants in on the podcasting craze, and it's bringing in big brands to sponsor the content.  Two weeks ago, Pandora…

Q&A: Ira Glass Comes to Cannes in Search of Brands That Appreciate Great Storytelling

A journey to build on Serial's success

CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show. But public radio icon Ira…

Marc Maron's Podcast Is About to Get Its Biggest Guest Ever: President Obama

'WTF Summit' marks a big step for the medium

President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development. Well, it's…

Discovery Is Fast-Tracking Its Own Spin on Serial

Pulpy podcast is being readied for crime network ID

With the runaway success of WBEZ Chicago's true crime podcast Serial, it's been a race among entertainment networks to see who can turn out a homebrewed spin on the hit audio…

Ad Agencies Love LinkedIn but Not SlideShare

Poll reveals social media preferences when chasing new business

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs. In a new poll from RSW/US—shared exclusively with Adweek—46 percent…

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