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Topic: podcasting

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

How Popular Podcasts 'StartUp' and 'Lore' Are Making the Unlikely Transition to TV

ABC and Amazon are behind the move

In a sentence that only makes sense in 2016, your favorite podcasts are becoming TV shows. As announced earlier this year, Start Up, a podcast that follows the creation of Gimlet…

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising…

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Millennials shift to audio to build their personal brands

Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what they…

Quiz: Which Podcast Host Is Your Soul Mate?

Find the show that suits your personality

Favorite authors? Favorite musicians? No, if you truly want to know how your tastes align with someone else's, compare your favorite podcasters. Podcast loyalty is a powerful thing. Over time, you…

Forbes Expands Its Audio Reach by Bringing 4 Shows to PodcastOne

Teams up with industry veteran for more biz talk

After testing its Women@Forbes podcast series on its own properties for the past few months, Forbes has decided to ramp up its efforts in the space. The business publication is announcing…

Video: 6 Must-Have Pieces of Equipment for Podcast Producers

Gimlet Creative's Nicole Wong shares her tips

  brightcove.createExperiences(); From noise-canceling headphones to heavy-duty microphones and recorders, today's journalists and content creators need a number of tools to…

Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More

Producers look to audio hits like Lore for the next great show

When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she didn't settle on a hot book—comic or otherwise. Instead, it was…

Video: What You Need to Know to Create a Killer Podcast

Gimlet Media's tips for content creators and brands

  brightcove.createExperiences(); These days, whether you're a marketer, media personality or just someone with a voice and an opinion, you've probably…

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