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Topic: Podcast

Tinder Just Launched a Branded Podcast About Dating With Gimlet Creative

And there's only a hint of a brand behind it

How often has someone just sent you a message that said "hey"? Maybe you weren't even lucky enough to get punctuation or capitalization with it. Maybe you were the one…

What the IAB Wants Ad Buyers to Know About Digital Audio

57% of Americans listen to online radio, 21% listen to podcasts

When was the last time you listened to an internet radio station or a podcast? If you said "recently," then chances are you're an 18- to 34-year-old smartphone streamer, at least…

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

The Story Behind Your Work Is the Inspiration for Slack's New Branded Podcast

Startup steps up its content marketing game

Finally landing your dream job is only half the story in Slack's new career-focused podcast. On Monday, the work-collaboration software company launched a branded podcast series called Work in Progress that…

4 Things You Should Know About Podcast Advertising, According to the Pros

Brands build a relationship with listeners over time

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding…

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

Study shows how they listen and respond to promos

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at…

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

GE, eBay and more are seeing success with branded audio content

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…

Q&A: Malcolm Gladwell on Podcasting, Beer Ads and His Next Move

Writer sounds off on all things media

Since history is written by the victor, it needs a top-notch editor. And that's exactly why best-selling author and New Yorker writer Malcolm Gladwell rolled out Revisionist History, a podcast…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

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