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Topic: Podcast

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

Study shows how they listen and respond to promos

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements. The new report gives marketers a peek at…

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

GE, eBay and more are seeing success with branded audio content

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…

Q&A: Malcolm Gladwell on Podcasting, Beer Ads and His Next Move

Writer sounds off on all things media

Since history is written by the victor, it needs a top-notch editor. And that's exactly why best-selling author and New Yorker writer Malcolm Gladwell rolled out Revisionist History, a podcast…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

Music stations are also in the works

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs. Today, iHeartMedia and WeWork are launching a partnership to bring…

ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium

Report says 1 in 3 plan to listen more this year

Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts. According to results of a new comScore study,…

NPR Expects to 'More Than Double' Its Podcast Revenue This Year

The growth is even helping bring new underwriters to broadcast

Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital…

Serial Dives Back Into Adnan Syed Case

Popular podcast helps convict get another day in court

In the midst of a lackluster sophomore season, Serial is diving back into the case that made the podcast a breakthrough hit last year. Host Sarah Koenig is putting the second…

How Marc Maron Built a Brand That Helped Him Land the President

On WTF podcast, the personal became the professional

That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF…

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