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Topic: Podcast

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

Music stations are also in the works

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs. Today, iHeartMedia and WeWork are launching a partnership to bring…

ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium

Report says 1 in 3 plan to listen more this year

Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts. According to results of a new comScore study,…

NPR Expects to 'More Than Double' Its Podcast Revenue This Year

The growth is even helping bring new underwriters to broadcast

Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital…

Serial Dives Back Into Adnan Syed Case

Popular podcast helps convict get another day in court

In the midst of a lackluster sophomore season, Serial is diving back into the case that made the podcast a breakthrough hit last year. Host Sarah Koenig is putting the second…

How Marc Maron Built a Brand That Helped Him Land the President

On WTF podcast, the personal became the professional

That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF…

Marc Maron's Podcast Is About to Get Its Biggest Guest Ever: President Obama

'WTF Summit' marks a big step for the medium

President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development. Well, it's…

Slate Doubles Down on Podcasts

Panoply network banks on brands' growing interest in the digital format

There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format.…

Saying Goodbye to Pawnee: Adam Scott on His Next Move

Parks and Rec star dabbles in ads, films, podcasts and more

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt…

Now That the 'Serial' Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?

Big reach for the little ad before every episode

The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The…

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