Advertisement

Topic: PNC Bank

It Took 5,000 Pounds of Gingerbread to Make This Functioning Bank Branch

Deutsch built it for PNC

Last weekend, Penn's Landing in Philadelphia had a new structure, a 12-foot-tall PNC Bank branch made out of 5,000 pounds of gingerbread. Why? The bank's agency, Deutsch, wanted to get consumers…

Ad of the Day: PNC's Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding

But are you buying it?

Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when…

Merkle Acquires Digital Player New Control

Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

Advertisement
Advertisement