Topic: PNC Bank
But are you buying it?
By Tim Nudd on Mar. 25, 2015 - 1:21 PM EDT
Fairy-tale weddings aren't seen as particularly cool in advertising these days, not since the industry discovered girl power. (As those famous Mercy Academy ads reminded girls back in 2013, when…
Deal expands Merkle's footprint to Chicago
By Kristina Monllos on Apr. 2, 2014 - 7:00 PM EDT
Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…