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Topic: Playstation

Twitter Promoted Trends Typically Cost Less in Latin America $200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

August 13, 2013, 11:07 AM EDT

Ad of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot 180 pitches The Last of Us

It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The…

July 23, 2013, 12:58 PM EDT

YouTube's 10 Most-Watched Ads in June Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

July 8, 2013, 12:13 PM EDT

'Greatness Awaits' in BBH's Grand Launch Spot for the PlayStation 4 Taylor Handley is spoiling for a fight

While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to…

June 12, 2013, 9:01 AM EDT

Gamers Grow Increasingly Incensed with Microsoft's Xbox One But will Sony's PS4 remain the hero?

With each new announcement about the upcoming launch of the Xbox One, Microsoft seems to be making a few more enemies. Gamers and industry observers have become increasingly skeptical of the…

June 7, 2013, 3:04 PM EDT

YouTube's 10 Most-Watched Ads in May Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

June 7, 2013, 8:28 AM EDT

Netflix Wants to Double Original Content by 2014 One new series already planned

In an interview with The Hollywood Reporter, Netflix chief content officer Ted Sarandos discussed “phase two” of the streaming service's foray into original content. Sarandos said he wants to double the…

May 23, 2013, 12:06 PM EDT

The Terrifying Slowdown for New Creative Business First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

April 29, 2013, 10:08 PM EDT

Exposure Creates Lifestyle Campaigns for Young Consumers Features clients' product in 'showroom'

Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency Where New York “showroom” Launched in…

April 5, 2013, 10:52 AM EDT

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