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Topic: Playstation

Forget Amazon. YouTube Is Where Shoppers Do Research

More and more consumers using video to research products, per Zefr exec

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit card,…

Twitch Announces PS4 Presence

One-button broadcasting comes to both major platforms

Now you can easily share clips of yourself playing video games with all of your PlayStation friends. Gaming community platform Twitch has been growing by leaps and bounds; today, it cemented a…

Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…

Ad of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot

180 pitches The Last of Us

It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The…

YouTube's 10 Most-Watched Ads in June

Samsung powers this month's list with help from Usher and Jay-Z

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the…

'Greatness Awaits' in BBH's Grand Launch Spot for the PlayStation 4

Taylor Handley is spoiling for a fight

While most gamers were focused this week on learning what the new Sony PlayStation 4 will look like and how much it will cost ($399), ad geeks were treated to…

Gamers Grow Increasingly Incensed with Microsoft's Xbox One

But will Sony's PS4 remain the hero?

With each new announcement about the upcoming launch of the Xbox One, Microsoft seems to be making a few more enemies. Gamers and industry observers have become increasingly skeptical of the…

YouTube's 10 Most-Watched Ads in May

Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

Netflix Wants to Double Original Content by 2014

One new series already planned

In an interview with The Hollywood Reporter, Netflix chief content officer Ted Sarandos discussed “phase two” of the streaming service's foray into original content. Sarandos said he wants to double the…

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