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Topic: Playstation

Gamers Grow Increasingly Incensed with Microsoft's Xbox One But will Sony's PS4 remain the hero?

With each new announcement about the upcoming launch of the Xbox One, Microsoft seems to be making a few more enemies. Gamers and industry observers have become increasingly skeptical of the…

June 7, 2013, 3:04 PM EDT

YouTube's 10 Most-Watched Ads in May Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

June 7, 2013, 8:28 AM EDT

Netflix Wants to Double Original Content by 2014 One new series already planned

In an interview with The Hollywood Reporter, Netflix chief content officer Ted Sarandos discussed “phase two” of the streaming service's foray into original content. Sarandos said he wants to double the…

May 23, 2013, 12:06 PM EDT

The Terrifying Slowdown for New Creative Business First quarter unusually sluggish

The quiet is deafening. Where are the creative new-business opportunities out there? While media reviews continue apace, significant creative-only reviews have been relatively scarce this year in what agency leaders and…

April 29, 2013, 10:08 PM EDT

Exposure Creates Lifestyle Campaigns for Young Consumers Features clients' product in 'showroom'

Specs Who Creative director, partner Tom Phillips; public relations director Matt Arrowsmith; fashion and lifestyle director Sarah Bronilla; creative services director Carrie Roberts What PR and creative agency Where New York “showroom” Launched in…

April 5, 2013, 10:52 AM EDT

YouTube's 10 Most-Watched Ads in February Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

March 7, 2013, 1:02 PM EST

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

10 Trailers Sony Hopes Will Make You Ravenous for a PlayStation 4 Glimpse of new games includes plenty of eye candy

Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the…

February 20, 2013, 11:00 PM EST

Sizing Up the CES Crapshoot Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

January 7, 2013, 12:01 AM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

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