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Topic: Playstation

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits

PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

App Lets Fans Play New Call of Duty Game With Their Sports Heroes

New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

Sony and Facebook Are Making PlayStation More Social

Hours after PS4's debut

Sony's PlayStation 4 became available at midnight. One thing PS4 shoppers will likely notice right away is that the tech giant has partnered with Facebook to allow gamers to log into…

YouTube's 10 Most-Watched Ads in October

People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

Sadvertising With Lauren Reeves [Video]

Adweek's Mad Woman wipes her eyes at the latest batch of sad ads

Hi, it's me Lauren. Do you guys love being sad? Me too! I'm really getting into this little thing I like to call "Sadvertising." There's nothing better than a sad commercial…

Netflix Gets Massive Sub Bump in Q3

Strong stock price, high revenue boost solid earnings report

Netflix saw a major increase in subscribers in Q3, bringing in another 1.29 million domestic subs during the quarter (up a whopping 11 percent) and 1.44 million in foreign markets.…

Lou Reed's 'Perfect Day' Is Weirdly Perfect for New PlayStation 4 Spot

BBH ad is addictive

The PlayStation 4 launches next month, and Sony is feeding the frenzy with its new "Perfect Day" commercial from BBH in New York. It's a follow-up to the widely popular…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

Forget Amazon. YouTube Is Where Shoppers Do Research

More and more consumers using video to research products, per Zefr exec

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit card,…

Twitch Announces PS4 Presence

One-button broadcasting comes to both major platforms

Now you can easily share clips of yourself playing video games with all of your PlayStation friends. Gaming community platform Twitch has been growing by leaps and bounds; today, it cemented a…

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