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Topic: PlayStation 4

The 10 Most Memorable New Products of 2014

Tech and food grab top spots with help from Facebook

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according…

Walmart Amends Price Matching Policy After Cheap PS4 Debacle

Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap PS4s

Fake listing tricks retailer into selling underpriced consoles

Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and…

Snapchat Video Chat Is Already on Brands' Agendas

Millennial-focused marketers start to dig in to new feature

It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it. Karmaloop, a 14-year-old e-commerce brand that brings in $200 million annually, has…

PlayStation 4 Shoots for a Holiday Blowout to Meet Sales Targets

Has an aggressive TV and digital campaign

Sony will need a killer holiday season to meet its ambitious target of selling 5 million of its newly released PlayStation 4 consoles by March. And though retail analysts predict…

PlayStation Will Remake 'Perfect Day' TV Spot With Footage From Gamers

Sony brand wants players to submit their best moments

Sony's PlayStation 4 is reportedly off to a quick sales start less than a week on the market, and this week the gaming brand is debuting a cool user-generated interactive…

Sony and Facebook Are Making PlayStation More Social

Hours after PS4's debut

Sony's PlayStation 4 became available at midnight. One thing PS4 shoppers will likely notice right away is that the tech giant has partnered with Facebook to allow gamers to log into…

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