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Topic: Playstation

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game

BBH unleashes holiday spot

There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called…

Ad of the Day: Gaming Spot Makes Horrifying Use of Robert Frost's 'The Road Not Taken'

Poem repurposed as a chilling voiceover

Robert Frost has been frightening lit majors for years. For the rest of us, however, the American poet's thoughtful 1916 masterpiece "The Road Not Taken," with its quiet lines about…

Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy

Johannes Leonardo likens the service to never-before-seen marvels

Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded…

Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance

They're not above a little taunting, either

It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the…

Ad of the Day: Two Friends Rampage Through Games in PlayStation's Salute to Friendly Competition

Basketball, base-jumping, elephants and lasers

The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them. Instead, you just sit on your…

How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to Gamers

Art of the game

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a…

Bomb Threat, Hack Attack Disrupt Sony PlayStation

Traffic spike caused outage

Sony's PlayStation Network is back up and running today after a cyber attack caused a weekend-long outage. No user information was breached, according to a Reuters report. In a denial-of-service (DoS)…

10 Branded Instagram Videos That Beat All Competitors

Porsche and Justin Bieber are among the No. 1s

The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners. The chart below features…

Sharlto Copley and Michelle Forbes Will Star in PlayStation's Powers

Susan Heyward plays a key role, too

Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming. Copley, of District 9 and recent box office grand slam Maleficent, joins the…

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