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Topic: Playing House

For Playing House's Creators, Making Branded Content Is Easier Than Scripted TV

The USA spots were 'kind of a dream'

When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing…

USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

These Are the 12 TV Shows You Don't Want to Miss This Summer

Quality television doesn't take a vacation

Not too long ago, summer TV offered audiences the chance for a much-needed breather. As broadcast networks mostly phoned in their June-to-August programming, viewers could watch a few cable series,…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

USA Network: Show Me the Funny

Drama heavy rolls the dice on a new genre or two

USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows. Network execs acknowledge the need to branch out from USA’s successful…

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