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Topic: Playboy

7 Intriguing Digital Marketing Stats From the Past Week

The rebooted Playboy shines while Vine withers

The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye: 1. Iconic nudie mag…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

Brands Can Now Produce Native Ads on Facebook More Effectively

Latest move to battle YouTube, Twitter, Snapchat

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Advertisers Are Cozying Up to the New Playboy

Millions spent on research to refocus the iconic men's mag

Can Playboy really be, you know, Playboy without featuring photos of nude women? The iconic men's magazine is certainly hoping so, starting with its March issue, in an attempt to avoid…

Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

A twist on retargeting and native advertising

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

Will Playboy’s Brand Survive Without Nudity?

Marketing experts weigh in on the magazine’s future

What's a brand without its core proposition? That's the question facing Playboy Enterprises, which made headlines last week when it announced that, beginning in March 2016, its 62-year-old flagship magazine…

Playboy's No-Nudity Revamp Could Mean More Ad Dollars and Higher-End Brands

Magazine may compete with Esquire and GQ

That old line about "reading Playboy for the articles" is about to become a lot more legitimate. This morning, Playboy announced that beginning in March 2016, it will no longer…

How Sullivan NYC Connects Blue-Chip Marketers to the Masses

But don’t call them an agency

Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry What…

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