Topic: Playboy

Will Playboy’s Brand Survive Without Nudity?

Marketing experts weigh in on the magazine’s future

What's a brand without its core proposition? That's the question facing Playboy Enterprises, which made headlines last week when it announced that, beginning in March 2016, its 62-year-old flagship magazine…

Playboy's No-Nudity Revamp Could Mean More Ad Dollars and Higher-End Brands

Magazine may compete with Esquire and GQ

That old line about "reading Playboy for the articles" is about to become a lot more legitimate. This morning, Playboy announced that beginning in March 2016, it will no longer…

How Sullivan NYC Connects Blue-Chip Marketers to the Masses

But don’t call them an agency

Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry What…

Throwback Thursday: Bill Cosby, O.J. Simpson, Playboy Bunnies and a Tennis Tournament

It's not the setup for a joke

Yes, it really happened: Bill Cosby played O.J. Simpson in a celebrity tennis tournament attended by shapely women in bunny outfits. This ad announcing the festivities—the Cosby Celebrity Challenge—appeared in… Has Grown 258% in a Year Thanks to Its Safe-for-Work Strategy

And new advertisers are lining up

Most people's first interaction with Playboy involves secretly buying (or "finding") one of the print editions and hiding the contraband between the mattresses. But there's another side to the legendary men's…

Playboy's Digital Rebrand Shows Less Skin

Opts for safe-for-work look, shareable content

Playboy is cleaning up its Web presence—at least a little. Starting today, Playboy is rebranding its digital content with an increased focus on safe-for-work content and shareability, Digiday reported. The front…

Dolly Parton Just Said No to Another Playboy Cover

Wearing the bunny costume once was plenty

Specs Who Dolly Parton Age 68 Accomplishments Singer, songwriter, producer, actress and author. Forty-one top 10 country albums, 8 Grammy Awards, 2 Academy Award nominations. Writer of more than 3,000 songs, including Whitney…

101 Kick-Ass Music Covers

The most awesome, iconic and controversial magazine images of the last 80 years

Magazine covers featuring musical artists are inherently cool, whether the reader is a tween or a boomer. They come loaded with style, after all. (How many different looks—including varieties-not-found-in-nature of…

At Comic-Con, Brands Join Forces for Big Activations

Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

Wired Still Connected After Two Decades

A magazine devoted to covering the digital disruption that threatens the publishing business ends up thriving

They say timing is everything. As luck would have it, in January 1993, a convergence of technology and talent forged the first consumer magazine that would define—and in essence, become—the voice…