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Topic: Playboy

7 Intriguing Digital Marketing Stats From the Past Week

The rebooted Playboy shines while Vine withers

The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye: 1. Iconic nudie mag…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

Brands Can Now Produce Native Ads on Facebook More Effectively

Latest move to battle YouTube, Twitter, Snapchat

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Advertisers Are Cozying Up to the New Playboy

Millions spent on research to refocus the iconic men's mag

Can Playboy really be, you know, Playboy without featuring photos of nude women? The iconic men's magazine is certainly hoping so, starting with its March issue, in an attempt to avoid…

Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

A twist on retargeting and native advertising

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be…

Facetime: Check Out the Social Scene at Super Bowl 50

Jiff the Pomeranian, Amy Adams, Graydon Carter and more

Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.

Stoli Is Running Topless Print Ads in Playboy's First Nudity-Free Issue

The Martin Agency's topical buy

The first non-nudity issue of Playboy is here, and it actually does include some topless models—the vodka bottles in Stolichnaya's topical print ads by The Martin Agency. See the work below.…

A Year After Leaving New York, Forbes Media's CEO Settles Into His Jersey City Digs

Mike Perlis’ office with a view

After almost 100 years in Manhattan, pre-eminent business magazine Forbes packed its offices last year and hopped over the Hudson River to New Jersey. Now located in downtown Jersey City,…

Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

Digital video producers vie for advertising dollars

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers…

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